Words for Leaders: Linguistic Frames
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Video Description
Don't think of an elephant. What did you just think of?
This is the power of linguistic frames - the mental images between your words that shape how people see your message. Based on cognitive scientist George Lakoff's groundbreaking work, this video reveals how the words you choose as a leader directly impact your ability to influence and inspire.
What you'll learn: ✓ What linguistic frames really are (and why you can't escape them) ✓ How frames shape your team's perception without them realizing it ✓ The difference between words that limit vs. words that empower ✓ Real examples that transform scarcity into opportunity ✓ Why "We're mostly done" is killing your credibility
Key insight: When you say "budget constraints," you're framing scarcity. When you say "investment priorities," you're framing choice. Same situation, completely different mental picture. Perfect for leaders, managers, communicators, and anyone who needs to influence through words.
Choose your frames. Lead with your words. #Leadership #Communication #Influence #WordsMatter #BusinessCommunication
Video Info
- Duration: 1:18
- Published: September 22, 2025
